International Marketing Manager, PROfeel®, Helsinki

International Marketing Manager, PROfeel®  

Location, Helsinki Finland / Hybrid

Are you looking for a once in a lifetime opportunity to join a rapidly growing brand in a dynamic and expanding category? Are you a strategic, business focused marketeer with stellar collaboration skills? Do you believe that protein pudding is the new black? 

Join our dynamic team at PROfeel®, a rapidly growing protein brand dedicated to delivering delicious and easy choices for daily protein consumption. We are at the forefront of innovation in the protein product industry especially in Finland, leveraging Valio’s R&D capabilities to deliver products that make a meaningful impact on the consumers lives. As we have seen an incredible growth story already in Finland, PROfeel® has been separated to be its own growth focus area and 100% Valio owned legal entity with rapid international growth ambitions. Our net sales has grown from 15 MEUR to 85 MEUR in 5 years (2018-2024) and we currently have sales in 9 countries. In the coming years, we will continue to expand the PROfeel® brand by opening new markets and investing in the sales growth of existing markets.

Our team is missing a crucial piece of the puzzle: an experienced International Marketing Manager. As the International Marketing Manager, you will drive and manage brand development and marketing in selected markets according to the strategic and business targets of PROfeel®. Your primary objective will be to accelerate our growth trajectory through innovative marketing activities and brand development.

Key Responsibilities:

• Implementation and governance of the global brand strategy in selected markets 
• Ownership, development and operational management of the brand and marketing agenda, incl. marketing plans and MarCom concepts implementation and localization of global assets
• Management and drive of marketing and brand activities according to brand business plans to generate additional sales and value for PROfeel®
• Identification of trends, consumer insight, media and digital marketing development, as well as competitor activity to support PROfeel® brand development. Support in the development of category’s future roadmap and plans.

Qualifications and Requirements:

• Strong experience of international marketing and brand development
• Solid Knowledge of brand management and execution of marketing activities in several markets with various maturity levels
• Minimum of 2-3 years’ experience in managing growing FMCG brands and portfolios 
• Business-oriented thinking and ability to connect marketing activities to solid business results. 
• Project management & execution experience
• Fluency in English and preferably 1-2 more languages

If you have a can-do attitude, solution-oriented mindset and a passion for growth, and you are not afraid to get your hands dirty, we could be a perfect match! As we are a small and very agile team, working together with the large Valio corporation, you need to have excellent collaboration skills, a love for the hustle and friction and a twinkle in your eye. 

We offer you a chance to be a part of shaping the future of a rapidly growing growth area. As brand and marketing is a crucial strategic capability in our international expansion, your work will play a very meaningful role in our growth story. Together, we will drive our growth and achieve new heights for PROfeel®.

More information from Head of Brand Audrey Meunier-Valkonen: Tuesday 28.1 at 12-13 or Thursday 30.1 at 9-10 /  +358 40 026 7053.

Applications: We are eagerly waiting for you to join us as soon as possible. Applications are processed actively throughout the application period, so be sure to leave your application  latest 9^th February 2025 through the application link.